The Jersey Shore is one of the most recognizable vacation markets on the East Coast. But if you own — or are thinking about owning — a short-term rental here, there’s something you need to understand before you set a single rate: this is not a 12-month market. The Shore is seasonal. Dramatically so. The difference between a peak July weekend in Ventnor and a Tuesday in February is not a matter of adjusting your price by 10% — it’s a completely different demand environment, a different guest type, and a different revenue opportunity. Understanding that landscape is the single most important thing you can do to maximize what your property earns. This guide breaks it down. We’ll walk through each season, what the AirDNA data tells us about performance in our core markets, how we approach pricing at each stage of the year, and what owner decisions have the biggest impact on annual revenue. We’ve been managing Shore properties for 15 years. This is what we’ve learned.