Cookie & Consent Policy
Bartram Beach Homes | bartrambeachhomes.com
Effective Date: June 2026 | Last Updated: June 2026
1. Overview
Bartram Beach Homes (“we,” “us,” or “our”) uses cookies and similar tracking technologies on bartrambeachhomes.com (the “Site”) to help you find and book your perfect Shore escape, to understand how visitors use our Site, and to deliver relevant marketing communications. This Cookie & Consent Policy explains what cookies we use, why we use them, and the choices available to you. When you first visit our Site, a consent banner will give you the ability to accept all cookies or to customize your preferences by category. You may change your preferences at any time by clicking the “Cookie Settings” link in the footer of our Site.
2. What Are Cookies?
Cookies are small text files that are placed on your device by a website when you visit it. They allow the website to recognize your device on return visits, remember your preferences, and collect information about how you use the Site. Cookies may be “first-party” (set by us) or “third-party” (set by our trusted service providers). They may also be “session cookies” (deleted when you close your browser) or “persistent cookies” (which remain on your device for a set period or until you delete them).
3. Categories of Cookies We Use
We organize cookies into the following categories, which correspond to the options in our consent banner:
Category | Purpose | Consent Required? |
Necessary | Essential for the Site to function. Enables secure log-in, booking session management, and your consent preference storage. No personally identifiable data is retained. | No — always active |
Functional | Remembers your preferences (e.g., saved searches, language settings) and enables features such as social sharing and feedback tools. | Yes |
Analytics | Helps us understand how visitors navigate the Site — including pages visited, time on site, bounce rate, and traffic sources — so we can improve the experience. | Yes |
Performance | Monitors site speed, stability, and technical performance to ensure a reliable booking experience for all visitors. | Yes |
Advertisement | Supports targeted advertising on third-party platforms based on your browsing activity and measures the effectiveness of our ad campaigns. | Yes |
4. Specific Technologies & Third-Party Services We Use
The table below describes the specific tools and platforms currently deployed on our Site. This list may be updated periodically as our technology stack evolves.
Tool / Service | Provider | Category | Purpose |
Google Tag Manager | Google LLC | Necessary / Functional | Manages and deploys tracking tags across the Site without requiring code changes. Acts as the container for all other Google services listed below. |
Google Analytics 4 | Google LLC | Analytics | Collects aggregated data on visitor behavior, traffic sources, session duration, and booking funnel performance to inform Site improvements. |
Google Search Console | Google LLC | Performance | Monitors search visibility, indexing status, and technical Site health to support organic search performance. |
Google Ads | Google LLC | Advertisement | Enables remarketing and conversion tracking for paid search campaigns. Allows us to reach visitors who have previously interacted with our Site. |
Meta Pixel (Facebook / Instagram Ads) | Meta Platforms, Inc. | Advertisement | Tracks visitor actions on our Site to measure ad effectiveness, build retargeting audiences, and optimize paid social campaigns on Facebook and Instagram. |
Mailchimp | The Rocket Science Group LLC | Functional / Analytics | Powers our email marketing and CRM. Tracking pixels embedded in emails allow us to understand open rates and engagement. Visitors who submit inquiry or subscription forms are added to our Mailchimp audience with appropriate consent. |
5. Your Consent & How Our Banner Works
When you visit our Site for the first time (or after clearing your cookies), a consent banner will appear. It will offer you the following options:
- Accept All — Enables all cookie categories, including analytics and advertising cookies.
- Customize Preferences — Opens a preference panel where you can enable or disable each category individually (except Necessary cookies, which are always active).
- Reject All — Disables all non-essential cookies. Only Necessary cookies will be set.
Your preferences are saved in a first-party cookie so that you are not asked again on repeat visits. You may update your choices at any time by visiting Cookie Settings in our Site footer.
6. Managing & Deleting Cookies
In addition to our on-site preference controls, you can manage cookies directly through your browser settings. Most browsers allow you to block all cookies, block third-party cookies only, or delete existing cookies. Please refer to your browser’s help documentation for instructions:
- Google Chrome: Settings → Privacy and Security → Cookies and Other Site Data
- Safari: Preferences → Privacy
- Firefox: Settings → Privacy & Security
- Microsoft Edge: Settings → Cookies and Site Permissions
Please be aware that blocking or deleting cookies may affect the functionality of our Site, including the ability to browse property listings, complete a booking, or use saved search features.
To opt out of interest-based advertising cookies across participating networks, you may also visit: optout.aboutads.info or optout.networkadvertising.org
7. Do We Sell Your Personal Information?
We do not sell your personal information (such as your name, contact details, or payment data) to third parties. However, our use of Google Ads and Meta advertising tools may constitute “sharing” of electronic activity data under certain state privacy laws, including the California Consumer Privacy Act (CCPA). You may opt out of this sharing at any time by selecting Reject All or disabling the Advertisement category in our consent banner.
8. Privacy Law Notices
European Visitors (GDPR)
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, we rely on your freely given consent as the legal basis for placing non-essential cookies. You have the right to withdraw consent at any time without affecting the lawfulness of processing based on consent before withdrawal. For full details of your data subject rights, please see our Privacy Policy.
California Residents (CCPA)
California residents have the right to know what personal information is collected, to request deletion of personal information, and to opt out of the “sale” or “sharing” of personal information. Exercising these rights will not result in any difference in the level of service you receive from us. To exercise your CCPA rights, please contact us using the details below.
9. Children’s Privacy
Our Site is intended for users 16 years of age and older. We do not knowingly collect personal information from children under 16. If you believe a child under 16 has provided us with personal data, please contact us immediately and we will take steps to delete that information.
10. Changes to This Policy
We may update this Cookie & Consent Policy from time to time to reflect changes in the technologies we use, applicable laws, or our business practices. When we make material changes, we will update the “Last Updated” date at the top of this page. Continued use of the Site following any update constitutes acceptance of the revised Policy. We encourage you to review this Policy periodically.
11. Changes to These Terms
We reserve the right to modify or replace these Terms at any time at our sole discretion. If a revision is material, we will make reasonable efforts to provide at least 30 days’ notice before the new Terms take effect. What constitutes a material change will be determined at our discretion.
By continuing to access or use the Service after revisions become effective, you agree to be bound by the updated Terms. If you do not agree to the revised Terms, please discontinue use of the Service.
12. Contact Us
If you have any questions about these Terms and Conditions, please reach out:
Bartram Beach Homes
Email: info@bartrambeachhomes.com
Website: bartrambeachhomes.com
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